by wishingmadness | Apr 15, 2025 | Content Marketing Strategy
A survival guide for how to show up online when inspiration ghosts you (AKA how to post when you’re tired) Some days you’re bursting with ideas. Other days… the spark is gone, your brain is mush, and social media feels like a big flashing “NOPE.” But the...
by wishingmadness | Apr 8, 2025 | Content Marketing Strategy
If you’re still leaning on “Click here” or “Learn more” as your go-to calls to action (CTAs), you’re not alone—but you are probably missing out on conversions. A great CTA doesn’t just sit politely at the bottom of your page....
by wishingmadness | Apr 1, 2025 | Branding & Voice
Let’s play a game. Imagine I hand you a screenshot of an article—no logo, no colors, no design elements. Just the words on the page. Could you recognize the brand? If a piece of content truly belongs to a brand, the answer should be yes. Most people think of visual...
by wishingmadness | Mar 4, 2025 | Content Marketing Strategy
Why Basic Segmentation is a Snooze-Fest We all know that basic email segmentation—like splitting your list by demographics or past purchases—is better than just throwing spaghetti at the inbox wall and hoping something sticks. But let’s be real: today’s subscribers...
by wishingmadness | Feb 25, 2025 | Branding & Voice
You know that one friend who sounds completely different depending on who they’re talking to? Chatting with their boss? Super professional. Texting their best friend? All emojis and chaos. Ordering coffee? Mumbling something about oat milk. That’s cute in real life,...
