by wishingmadness | Apr 30, 2026 | Featured, Voice & Messaging
When writing breaks down, it’s rarely because you’ve gotten lazy or undisciplined. It’s usually because something quieter has shifted underneath the words. Clarity blurred. The audience got fuzzy. You started writing like the version of yourself you...
by wishingmadness | Feb 3, 2026 | Content Marketing Strategy
If you’ve rewritten your messaging multiple times and it still doesn’t feel right, the issue probably isn’t the copy. The words may be clear. Structure may be sound. Tone may even be “on brand.” And yet, something continues to resist settling. Each revision improves...
by wishingmadness | Jul 22, 2025 | Content Marketing Strategy
Even the most well-written, beautifully branded message will fall flat if it shows up at the wrong time. You’ve probably seen it yourself: A brilliant CTA lands in someone’s inbox… two weeks before they’re even ready to consider your offer. A...
by wishingmadness | Jul 8, 2025 | Content Marketing Strategy
How to Add Emotional Pull Without Resorting to Hype Let’s start with a truth that makes a lot of brand teams nervous: If your copy never creates tension, it’s probably not doing its job. Now, I’m not talking about drama-for-clicks,...
by wishingmadness | Apr 22, 2025 | The Writing Life
You’re producing content on all the right channels. You’re consistent. And you’re professional. But if you’re being honest? Something about the voice still feels… off. It’s probably because you need to define your brand voice a little more. Maybe it’s a...
