by wishingmadness | Feb 3, 2026 | Content Marketing Strategy
If you’ve rewritten your messaging multiple times and it still doesn’t feel right, the issue probably isn’t the copy. The words may be clear. Structure may be sound. Tone may even be “on brand.” And yet, something continues to resist settling. Each revision improves...
by wishingmadness | Jul 22, 2025 | Content Marketing Strategy
Even the most well-written, beautifully branded message will fall flat if it shows up at the wrong time. You’ve probably seen it yourself: A brilliant CTA lands in someone’s inbox… two weeks before they’re even ready to consider your offer. A...
by wishingmadness | Jul 8, 2025 | Content Marketing Strategy
How to Add Emotional Pull Without Resorting to Hype Let’s start with a truth that makes a lot of brand teams nervous: If your copy never creates tension, it’s probably not doing its job. Now, I’m not talking about drama-for-clicks,...
by wishingmadness | Apr 15, 2025 | Content Marketing Strategy
A survival guide for how to show up online when inspiration ghosts you (AKA how to post when you’re tired) Some days you’re bursting with ideas. Other days… the spark is gone, your brain is mush, and social media feels like a big flashing “NOPE.” But the...
by wishingmadness | Apr 8, 2025 | Content Marketing Strategy
If you’re still leaning on “Click here” or “Learn more” as your go-to calls to action (CTAs), you’re not alone—but you are probably missing out on conversions. A great CTA doesn’t just sit politely at the bottom of your page....
by wishingmadness | Mar 4, 2025 | Content Marketing Strategy
Why Basic Segmentation is a Snooze-Fest We all know that basic email segmentation—like splitting your list by demographics or past purchases—is better than just throwing spaghetti at the inbox wall and hoping something sticks. But let’s be real: today’s subscribers...
