by wishingmadness | Apr 1, 2025 | Branding & Voice
Let’s play a game. Imagine I hand you a screenshot of an article—no logo, no colors, no design elements. Just the words on the page. Could you recognize the brand? If a piece of content truly belongs to a brand, the answer should be yes. Most people think of visual...
by wishingmadness | Mar 4, 2025 | Content Marketing Strategy
Why Basic Segmentation is a Snooze-Fest We all know that basic email segmentation—like splitting your list by demographics or past purchases—is better than just throwing spaghetti at the inbox wall and hoping something sticks. But let’s be real: today’s subscribers...
by wishingmadness | Feb 25, 2025 | Branding & Voice
You know that one friend who sounds completely different depending on who they’re talking to? Chatting with their boss? Super professional. Texting their best friend? All emojis and chaos. Ordering coffee? Mumbling something about oat milk. That’s cute in real life,...
by wishingmadness | Feb 18, 2025 | Content Marketing Strategy
So, you need words. Lots of words. Website words, sales page words, email words—words that make people click, buy, and maybe even do a little happy dance because your message just gets them. But here’s the million-dollar question: should you write it yourself or bring...
by wishingmadness | Feb 11, 2025 | Content Marketing Strategy
Persuasive copy isn’t about shouting the loudest or cramming in as many exclamation points as possible (seriously, step away from the caps lock). It’s about understanding how people think, what makes them tick, and how to gently guide them toward a decision—without...
by wishingmadness | Feb 4, 2025 | Content Marketing Strategy
Let’s be honest—your marketing team is swamped. Between launching campaigns, analyzing data, and dodging last-minute “urgent” requests, writing copy that actually works can sometimes feel like an afterthought. But great copy isn’t just a nice-to-have; it’s the secret...
